“All Influencers are Creators, but not all Creators are influencers.”
It’s a common saying that “all influencers are creators, but not all creators are influencers.” But what exactly does this mean, and why is there a distinction between these two groups?
We pondered this quote for a long time, trying to figure out why! While there are tons of articles, blogs, and conversations covering the difference between creators and influencers, we found that the majority of this content is based on perception with no specific criteria.
To start, a creator is someone who produces high-quality, professional, and versatile content that appeals to a wide audience. On the other hand, influencers may also create content, but they tend to focus more on interesting and relevant topics that will generate more views for their content.
So, what sets these two groups apart? In our opinion, it’s not necessarily the job descriptions themselves but rather the mindset and business model behind them.
Creators vs. Influencers: Business Model
Creators tend to sell their content directly to their audience in order to generate revenue. As a result, they often take a “build it and they will come” approach, producing a wide range of content across various verticals in order to appeal to as many people as possible.
Influencers, on the other hand, use their popularity and likability to generate higher views and more eyeballs, which allows them to make more money from ad revenue, promote brands, and attract sponsors.
At FANCLB, we work with both creators and influencers, and we know the hard work and value that both groups bring. However, we’ve noticed that the most successful individuals belong to a new breed that has a combination of both mindsets; we call them “influential creators.”
Influential creators sell their content directly, engage with their fans, and have a growing community of supporters. They know how to create exclusive content for their monthly subscribers while increasing views and attracting consistent eyeballs to attract brands and sponsors. Influential creators don’t rely on just one revenue stream; they combine direct sales, monthly memberships, and ad revenue sharing from brands and sponsors.
In short, while there are certainly differences between creators and influencers, the most successful individuals are those who have a combination of both mindsets and business models.
At FANCLB you are in great company! We know how stressful it can be to rely on only one source of revenue. We offer all the tools, guidance, and support that will enable you to offer a monthly membership, sell your exclusive content directly to your fans, and build your community while increasing views on your YouTube videos as well as monthly listeners on your Spotify.